Heinz and Mattel have teamed up to create a limited pink sauce, perfect for Barbie-cue season

By Jamie Hesketh on Tuesday, April 16, 2024

To celebrate Barbie turning 65 this year, Heinz and Mattel have created the perfect summer sauce… Vegan Mayo Barbie-cue!

Heinz mixed in a healthy dose of beetroot extract to their vegan mayo barbecue sauce to recreate Barbie’s ICONIC pink hue.

Kraft Heinz Marketing & Commercial Director, Thiago Rapp, said: “Barbie well and truly won the hearts of Brits all over again last year, and after seeing the reaction this sauce brought to our fans on social media, we knew we had to make it a reality. “We’re always looking for ways to innovate and give our fans what they want, and we’re thrilled to be able to bring this iconic partnership with Mattel to life.”

If you fancy pink-ifying your plate this summer you’ve got to be quick… Heinz have only released 5,000 bottles online, but if you missed out don’t worry… the condiment will be hitting shop shelves soon!