Dolce & Gabbana unveils new perfume for dogs

For those who cringe at the smell of wet dogs, relief is here! Dolce & Gabbana has launched a designer alcohol-free fragrance tailored for our canine companions.

Named ‘Fefe’ in honour of Domenico Dolce’s beloved dog, this elegant perfume combines hints of ylang-ylang, musk and Sandalwood. Packaged in a sleek jade green glass bottle adorned with a 24-carat-gold-plated paw, it’s priced at £84 – true luxury for our furry friends!

While Fefe is not the first dog perfume on the market, its launch by a major fashion house marks a significant moment. The pet industry’s rapid growth has already drawn high-end brands like Moncler and Louboutin, who now offer exclusive leash and collar sets. However, Dolce & Gabbana’s entry with ‘Fefe’ sets a new benchmark in the expanding luxury pet market, offering a chic choice for the most discerning pet owners.

The perfume ad sums it up with flare: “I am delicate, charismatic, authentic, sensitive, enigmatic, rebel, fresh, irresistible, clean. Cause I’m not just a dog. I’m Fefe,” the narrator boasts over scenes of impeccably groomed pups. Let’s see if this perfume can keep these pups smelling as fabulous as they look!

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