Joe Lycett misses deadline for Channel Four marketing campaign
By James Herring on Tuesday, April 16, 2024
Fair to say that Channel Four have nailed the OOH creative for the Joe Lycett show.
In a witty post on X Joe – who is an artist as well as comedian – revealed that the broadcaster got in touch with him about designing his own billboard to promote his show.
“We’re really excited you are designing a billboard for the new series of Late Night Lycett,” the unnamed ad exec said.
“The deadline for artwork is 2pm today and we haven’t seen you send anything through yet. Can you let us know ASAP?”
Joe relied: “I’m not going to make that deadline so I’ll just send the printers these emails.”
