ASICS puts ‘exercise on tap’ at a London pub

Dry January is a marathon.

So, for Brits clinging onto their hopes of staying alcohol-free and completing it ASICS put ‘exercise on tap’ in a the Lexington pub in Islington.

Those in need of a dopamine lift simply need to head to the bar, order an ASICS Dry Run and run home with a free pair of trainers.

To get your hands on a free pair of trainers, order a pint of ASICS Dry Run at The Lexington on January 25 and 26.

You can find The Lexington at 96-98 Pentonville Rd, London N1 9JB.

Agency: Golin

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