Uber launch life-size toy cars

There may be rioting on the street of Paris but Uber is here to bring some Christmas toy joy.

This Christmas Parisians cab order a car-size toy vehicle via the Uber app and one of six cars from UberToys will be dispatched.

Rides are free of charge with customers being asked to make donations to a children’s charity.

The unique experience hopes to take customers back to their childhood in a flash.

Michelle Lamberti, Uber’s head of marketing for western and southern Europe said “With UberToys and the agency, DDB, we wanted to give users an original, unique, light-hearted experience by rekindling the emotions of Christmas magic. UberToys gives Parisians the chance to relive their childhood by riding around Paris in a toy farm truck, a remote-controlled car or even a vehicle made entirely of modelling clay, while letting the magic do its work,”

 

 

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