Dirt-activated story book encourages kids to play outside

In a bid to get kids outside playing and away from technology, washing powder brand Omo (or ‘Persil’ to UK readers) has created a “dirt-activated” story book

The pages of the ‘Tale of Spots and Stripes”  only come to life when smeared with dirt, thanks to special ink formula.

The initiative is part of a long-term campaign called “Dirt is Good” – encouraging children move away from the screens of smartphones or tablets and go out to play.

The book is a fable about unity, in which a leopard cub and a tiger cub roll around in the mud and then look the same.

Persil are  is distributing copies of the book to various South African schools.

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