Paramount’s new movie gets a mean marketing boost
By Staff on Saturday, January 13, 2024
Paramount’s new Mean Girls movie gets a genius marketing boost with its latest OOH campaign.
Buses in California feature the burn, “Look Both Ways, Regina,” in bright pink lipstick – a nod to Regina’s iconic bus scene.
The slogan is a mod to the original movie in which the central character, Regina, is hit by a bus after recklessly running across the road in the heat of an argument