Luxury fashion brand launches T-Shirts and sweatshirts with printed “sweat marks”

By on Tuesday, May 23, 2023

Clothing brand, LGN by Louis-Gabriel Nouchi, has debuted an unusual new range of clothing ahead of summer…

The Parisian luxury label has released a line of all-grey t-shirts and sweaters that include faux sweat prints around the chest, armpit areas and upper back, to help people embrace the warmer summer months.

The range, which starts at £150, has already got the internet talking, with many likening it to Balenciaga’s £1,470 ‘trash pouch’ from summer 2022.

 

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...