Lewis Capaldi’s ASOS takeover is superbly silly and fun.
By Jess Gaynor on Tuesday, November 29, 2022
Last week, the Brit-winning popstar was invited to ASOS’ offices to creative-direct their latest shoot.
Lewis Capaldi, aka the Scottish Beyoncé, was snuck in through the car park to creative-direct an ASOS shoot – and model a few bits while he was at it.
A behind the scenes video reveals all…
While Lewis admits to having an absence of style, fans went wild over Twitter about him appearing in the photos himself.
Whoever made this happen in @ASOS marketing department is an absolute GENIUS 😅 #lewiscapaldi pic.twitter.com/4JSwQr81x2
— Beth Lara (@itsbethlara) November 26, 2022
The collab we never knew we needed! 😆👏
Grammy-nominated pop star Lewis Capaldi took fans on a hilarious tour around ASOS HQ and creatively directed a photoshoot and even modelled. #LewisCapaldi #Asos pic.twitter.com/QfZG3RS74o
— Curiously (@CuriouslyMedia) November 25, 2022
More recently, the singer has been branded an icon for the semi-naked photo and video content he released for his latest song, ‘Forget Me.’
Additionally, Lewis also had an interview with the ASOS team where he spoke briefly about his up-coming album, ‘Broken By Desire To Be Heavenly Sent.’
He then opened up about his struggles with mental health, discovering about his tourette’s and also offered his own advice too.