Heineken launch world’s most boring phone

Heineken, in collaboration with Bodega have launched ‘The Boring Phone’.

With smartphones becoming so advanced and interesting to the user, it’s easier than ever to connect to the online world but harder to stay in the moment.

Produced by European mobile innovator, Human Mobile Devices (HMD), the phone strips back the distractions of today’s smartphones.

Designed to deliver the basics needed for a great night out, the phone’s primary function is to send and receive calls and text messages.

Key features include: no access to the internet, social media or other apps.

The limited run of ‘dumb’ phones have been created to encourage people to enjoy better real-life connections on nights out by disconnecting from their smartphones.

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