Surreal find a way to keep the lawyers happy
By James Herring on Thursday, March 7, 2024
‘We’re nut allowed to call it Notella’
Cereal brand Surreal have found a cunning way to keep the lawyers happy for the launch of their new choc hazelnut cereal.
In a post on LinkedIn the brand said ‘We’ve made a new cereal. It tastes just like chocolate spread…non-brand-specific chocolate spread, that is. Our lawyers have been very clear about this. They’ve said we’re not allowed to make any references to any specific brands of chocolate spread. So we haven’t. Just about.’
#copywriting #ooh
