VO5 and Millie Court celebrate the most stylish headliners
By Ella Horncastle on Wednesday, June 19, 2024
Amidst the peak of festival season and the mania of the Eras tour, pop icons and culture have never been more influential.
To celebrate the most iconic headliner styles, hair styling brand VO5 has partnered with ex-Love Islander Millie Court for a series of transformations emulating the styles of renowned pop stars Taylor Swift, Lana Del Rey, and Dua Lipa.
The campaign sees Millie flawlessly recreate Taylor Swift’s ‘Eras Tour’ bejewelled bodysuit, Lana Del Rey’s retro aesthetic from the Lust for Life album cover, and Dua Lipa’s monochrome style from her iconic Future Nostalgia album cover.
The campaign follows VO5’s recent research identifying the top 20 most stylish stage headliners as voted for by 2,000 Brits. Taylor Swift, Beyoncé, Rihanna, Adele, and Lady Gaga led the list, with Dua Lipa and Lana Del Rey close behind.
The study highlighted how fans, especially Millennials and Gen-Z, frequently draw style inspiration from their favourite artists, using social media platforms like TikTok and Instagram to replicate these looks.
VO5 has also launched a series of Festival Edits to guide festival-goers in finding their unique style, emphasizing the importance of hair in completing any festival outfit. The practical tips for maintaining long-lasting looks are set to be a game changer because, let’s face it, that glossy blow dry on day one rarely lasts till day three…
