EE partner with the Sidemen to gamify the nation
By Brooke Bolcho on Wednesday, September 4, 2024
Network provider EE is taking gaming to the next level by creating the world’s ‘biggest playable arcade’ at Brighton Pier and Wembley stadium this Saturday (7th September), in collaboration with popular YouTubers Sidemen members Josh, Tobi and Ethan.
These two iconic UK locations will be gamified with a mixture of online and mixed reality experiences, inspired by classic arcade games, with the Sidemen participating in a ‘Game Chest Hunt’ on EE’s Fortnite island, giving fans a chance to unlock Game Chests packed with console prizes.
EE group brand and consumer marketing director Pete Jeavons said “Whether you’re on Brighton Pier, in game exploring EE Fortnite Island, or just scanning a QR code on the way to work, we’re putting gaming kit and experiences in the hands of the nation. It’s going to be an unforgettable day for gamers across the country so make sure you don’t miss out!”
In addition to the gaming excitement, EE will be raising funds through a live stream for the Great Ormond Street Hospital’s to help build a new school within a new world-leading Children’s Cancer Centre.
