Habitat marks its 60th anniversary with a bespoke OOH campaign

Household retailer Habitat is celebrating its 60th anniversary with a series of giant 3D OOH billboards to mark the launch of a revamped brand platform. The new campaign, “Love Design, Love Habitat,” was designed by creative agency New Commercial Arts and highlights the brand’s rich history and future vision.

These oversized ‘special builds’ will feature a range of Habitat homeware items in prominent locations such as London (Exmouth Market and Whitechapel), Manchester, and Birmingham. Each installation showcases Habitat’s commitment to design excellence and innovation.

Habitat’s 60th anniversary campaign underscores the transformative power of homeware. Thoughtfully selected homeware pieces can turn any space into a personalised haven, reflecting the unique tastes and styles of its occupants. From elegant lighting fixtures to vibrant cushions and stylish vases, homeware items play a crucial role in defining a room’s ambiance and mood.

Nici Hofer, Founder and Artistic Director of New Commercial Arts, added, “Habitat has always championed great design, and the new brand platform ‘Love Design, Love Habitat’ brings to life the power of design, with a nod to Habitat’s heritage. This campaign showcases the enduring legacy of Habitat’s commitment to design excellence.”

As Habitat reaches its 60th year, the brand not only honours its rich heritage but also looks ahead to a future where design continually transforms living spaces and enhances everyday life. The campaign’s bold visuals and innovative approach encapsulate Habitat’s mission to make great design accessible and inspiring for everyone.

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