Supermarket launches the cutest Lidl croissant bag

Lidl has launched a croissant bag in partnership with well-known designer, Nikolas Bentel.

The fun collaboration plays into the recent trend of quirky and stylish bags by various high-fashion brands. It exudes a sense of luxury… in baked goods.

Lidl is renowned for its scrumptious fresh baked goods, and the croissant has consistently been a fan favourite. The campaign adds a playful twist to the much-loved item: with a rolled paper bag designed to resemble an upscale leather handbag, the crescent croissant serving as a purse, complete with a gold chain handle and a trolley coin for added flair.

The cherry on top, or rather the butter on the croissant, is that all proceeds from this campaign will be donated to charity!

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