Heineken’s Hilarious ‘Beer Insurance’ Saves Spilled Pints During Euros

By Emilie Hudson on Friday, June 21, 2024

Heineken has introduced ‘beer insurance’ to rescue all the overly excited football fans who can’t help but spill their drinks in the heat of the moment!

In a stunt that will have football fans cheering louder than a last-minute goal, Heineken has unleashed ‘HeineCare’—a cheeky, life-saving campaign designed to rescue precious pints from the chaos of Euro Cup celebrations.

Publicis, the agency behind the campaign, tapped into the heartache of 11 million spilled pints during major sporting events – turning tragedy into triumph by offering free refills to any fan who loses their beer to the thrill of the game.

Heineken has scattered beer mats equipped with QR codes throughout participating pubs. Scanning the QR code will bring up the HeineCare homepage, where participants receive a magical voucher. Football fans will be required to show this to the bar staff and voilà! A fresh pint of Heineken or Heineken 0.0, free of charge.

Heineken has also teamed up with Amsterdam-based raincoat brand Rainkiss to create the Pint-cho, a stylish rain poncho designed to protect fans from drink-spilling moments during big games.

Heineken’s HeineCare isn’t just about free beer; it’s about community, camaraderie, and turning every spill into a cause for celebration. So here’s to Heineken, making sure no pint is left behind in the pandemonium of football passion! Cheers!