MAC and Lick collab to create a timeless new paint

For MAC’s 40th birthday, they have collaborated with none other than Lick paint to create their darkest paint shade to date.

MAC Black 40 is a limited-edition matt black wall paint, that celebrates black as the ultimate colour of self expression. Yes… Although jet black is not usually synonymous with expression, the collaboration aims to help customers embrace the shade and reframe a historically daunting colour as inspiring and accessible.

The campaign taps into the idea that we all see black as a wardrobe staple – it’s versatile, flattering and timeless – yet, in both beauty and interiors it is generally avoided. In fact, feared. However, the paint suits maximalists and minimalists alike, it’s not just for bold interior designers, it’s the one colour that fits all!

“We are super excited to be collaborating with M·A·C. As a brand, Lick is all about supporting people to embrace colour with confidence and the partnership gave us a really great opportunity to talk about a colour that a lot of people hesitate to experiment with in both interiors and beauty. The campaign aims to showcase the versatility of black not just through the casting of our characters and the rooms they are paired up with, but also through a diverse group of creators from different backgrounds that will share their unique take on how to use M·A·C Black 40 in their homes.” 

Are you brave enough to give your house a MAC black lick?

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