Hellmann’s teams up with NFL quarterback to create world first mayonnaise-inspired perfume

By on Tuesday, August 13, 2024

Hellmann’s has worked with NFL quarterback, Will Levis, to launch the worlds first mayonnaise-inspired fragrance… yum?

Fans of the NFL will know that the Tennessee Titans star went viral last year after adding mayo to his coffee, a move which earned him a lifetime supply of the condiment.

The fragrance, ‘Will Levis No.8’, has been carefully crafted with the creamy aroma of mayonnaise and coffee (an ode to the athlete and the condiment giants origin story) as well as notes of tart lemon, parsley, musk and vanilla.

Fancy getting your hands on the eggy Eau de toilette? Grab yours here!

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...