Aldi pranks posh wine drinkers with new wine by “Justin Youraldi”
By Tawanda Kazembe on Tuesday, August 6, 2024
Aldi goes undercover at a royal show jumping event with spoof wine merchant ‘Justin Youraldi’!
The hilarious video shows a flamboyant wine merchant – known as ‘Justin Youraldi’ – pouring out glasses of red, white, and rosé to the upper echelons of society. While they thought they were sipping on exotic grapes from the world’s most exclusive vineyards, costing nearly 10 times the price, they were in fact enjoying more modestly priced wines as low as just £4.99.
Mistress of Wine, Sam Caporn has explained why these and other bottles in the video were mistaken for more expensive counterparts, as new data by Aldi reveals sales of its wines are soaring, with a 23% increase compared to last summer. Research by the supermarket of 2000 wine drinkers shows that 38% of the population say more expensive wines are completely overrated.
Sam Caporn explained why the budding connoisseurs were so easily fooled by Aldi’s wines. She said: “It’s really no surprise that Aldi’s wines were mistaken as far more expensive ones.”
“The Specially Selected Toscana Rosso we see sampled in the undercover clip has a nice youthful colour with notes of red cherries, herbs and blueberries with fine, but evident tannins on the finish.”
