Westminster Bridge ‘Hacked’ for Testicular Cancer Awareness Month
By Staff on Wednesday, April 17, 2024
A charity has turned London’s Westminster Bridge into a head-turning installation for Testicular Cancer Awareness month.
An oddity in the 162-year-old bridge’s architectural design has been harnessed by St Marks Studios (on behalf of testicular cancer charity the Oddballs Foundation) to communicate a powerful message.
When the sun shines through the apertures in the side of the bridge – hundreds of penis-shaped silhouettes appear along the pavement. 497 of them to be exact.
COOH agency St Marks Studios devised and executed the campaign for the charity.
The agency installed discrete banners and signs across the 250-metre bridge which read ‘This is a sign to check your balls.’
A QR code on the posters directs pedestrians to the foundation’s self-check page where they can learn how to spot symptoms.
Testicular Cancer is the most common type of cancer to affect men between the ages of 15 – 49.
Around 2,300 men are diagnosed with testicular cancer each year in the UK – six every day.
Yet new research from The OddBalls Foundation reveals that only 18.5% of British men check themselves regularly.
