Pizza Hut becomes the “Official Sponsor of Dominoes”
By Staff on Tuesday, July 16, 2024
Pizza Hut trolls their main rival, Dominos, and unveils their official partnership with the 2024 World Championship Domino Tournament! Yes you heard that correctly…
In a series of fun, tongue-in-cheek DOOH, the brand revealed that “People who like Dominoes love Pizza Hut” – as they have cleverly sponsored the Dominoes World Championship in America.
“Surprising and delighting our customers is at the heart of our brand. With this campaign that announces our partnership with the 2024 World Championship Domino Tournament, we’re establishing our taste message and refreshing our tone of voice as part of this brand and product relaunch.”
To connect the excitement of the global championships with the UK audience and show Dominoes players’ preference for Pizza Hut, the brand has partnered with the Brixton Immortals Domino Club. This grassroots initiative features filmed content of players enjoying pizza, reinforcing the message that ‘People who like Dominoes love Pizza Hut’.
Comedy influencers and social media creators will also promote the campaign through unboxing videos and posts, enhancing the campaign’s visibility and cultural relevance.
